The connection - or rather, similarity - between Nintendo and Apple is incredible.
Here are a few choice quotes from Osamu Inoue's Nintendo Magic, one of the better Nintendo books from the last few years:
"I think they have a lot in common with us in that we both make unique, interesting products that surprise people. I really respect and think highly of Nintendo. I myself own a Gamecube and a Wii." -Phil Schiller, 2008
Apple takes pride in its software development, bringing new experiences to its customers on the twin pillars of hardware and software. On that count, it's certainly not unlike Nintendo. [Nintendo president Satoru] Iwata himself agrees: "We want people to be surprised, and we want people to call our approach unique. That's what people say about Apple, too.
It's cherry-picking the numbers, but if you stack up quarterly sales numbers from 2005 through 2008 the lines are identical. Apple's are higher by a steady margin of about $3 billion, but the lines are identical in shape:
That's Apple on top, in black, and Nintendo below in grey, and me creepily peering around from behind the book
The quotes are endless about how either company wants to surprise people, or focuses on R&D heavily, or holds employees accountable, or how execs use each other's products, or has been to the brink of death and back, or has millions of people waiting with baited breath before product announcements.
My personal favorite common factor about the two companies is how both reach into their back catalogues of experiences and bring them back in unexpected ways. Roughly 48% of all media coverage of the iPad has referenced the Newton (a prototype PDA from 1993, pretty far ahead of its time). Other recurring themes include the Macintosh and iMac unveils, but you'd have to find a dedicated Apple fan to get you more examples than that.
I can give you some Nintendo ones, though. The 3DS is, in a sense, a refinement of the Virtual Boy that came about once the technology improved. Nintendo has some product failures, such as Virtual Boy, just like Apple had the entire 1990s and the Motorola ROKR. Products aside, Nintendo brings back some small details in very subtle ways. Check out this little tune, which was bundled with a DSiWare animation app called Flipnote Studio:
Seems innocent enough, until you find that someone snuck a very similar tune into a secret level of Super Mario 3D Land:
And it turns out that these little tricksters have a long history of doing this stuff. If you owned a GameCube, you may not have ever known that the calming ambient system menu music is actually borrowed from a Famicom (NES) accessory that never made it to the US:
Speaking of hardware that never left Japan, learning about Satellaview blew my mind. It was a SNES addon with a satellite modem that let players download small segments of Nintendo games and even play along with live broadcast audio tracks, creating a sort of Legend of Zelda-meets-radio drama kind of feel.
But the "download small segments of Nintendo games" is the big thing here. New bits of content for games like Link to the Past, F-Zero and Dr. Mario were created exclusively for the service. So, in effect, Nintendo was pushing the boundaries of what we now know as downloadable content and episodic gaming. In 1995. Here's a commercial, and even though it's in Japanese, you can get a basic idea of what's going on:
So in one corner you have Apple, which tried to take the computer mobile nearly 20 years ago with Newton and failed because the technology wasn't ready. And in the other you have Nintendo, which tried to reinvent gaming by way of connectivity over 15 years ago and failed because the technology wasn't ready (at least on the small scale of Japan, which didn't have terrestrial Internet in 1995). The ideas were always there, but the means weren't.
After being an Apple user for some five years, and having read Steve's bio, I'm finally coming around to understanding why someone would be an Apple fan, someone who follows the company out of something more than attachment to the products themselves, someone who sticks by in thick and thin.
I'm understanding it because I'm the same way with Nintendo, a very similar company.
Postscript
In all fairness, Nintendo didn't invent the gaming modem. The Sega Channel beat Nintendo to the punch in 1994, but the precedent for failed gaming modems goes back way further than I ever thought.
In fact, attempts at connected gaming go all the way back to the Atari 2600. If Wikipedia is to be believed, that failed attempt became the eventual core technology of AOL.
If Nintendo had to be 'first' at something in the field, it was the use of a broadcast satellite, although even the Golden Age-era consoles used cable TV to achieve much the same effect.
(On an aside from my aside, Ed Rotberg, the creator of Battlezone, even told me that gameplay analytics were thought of at Golden Age-era Atari but the machines needed modems to phone home. Does the gaming industry have any ideas that weren't originally thought up in the 1970s?)
And while I'm doing the errors-and-corrections segment, I may as well admit that the 48% statistic about Newton is totally made up.
